Complex customer data is simplified into easily understandable likelihood scores that enable Redline to customize and prioritize your marketing efforts, connect with high value customers to the right vehicle at the right time, and maximize sales.
For decades, automobile retailers have taken the well-travelled path of outbound advertising. Reaching out to as many potential buyers as possible, the retailer sometimes meets success, but in many cases finds stop signs. Phone-calls go unanswered, unopened emails are deleted, brochures and newsletters are thrown in the trash. Yet, in recent years, the future of advertising has taken a smooth right turn, thanks to the development of predictive analytics and modernized inbound marketing techniques.
Predictive analysis enables dealership managers to make informed decisions based on thorough research related to buyer behavioral patterns.
Predictable patterns enable concentrated, focused marketing efforts aimed at those who fit the profile of likely buyers. And thanks to this forecasting tool, time, effort, and finances previously spent on over-encompassing ad campaigns are saved. Additionally, purchasers receive customized information designed to fit their specific buying needs, leading to a more fruitful, positive buyer-seller relationship.
- Optimize advertising spend by understanding what makes your prospect buy and concentrating marketing on high-value prospects
- Assess the impact of marketing campaigns, sales staff, models and features
- Examine and run what-if analysis in real-time on any device
- Easily integrate results with existing CRM platforms
~ It’s like we can read your car buyer's mind!