Flexibly priced, convenient to monitor, and endlessly versatile in styling options, banner ads introduce your product to viewers who may not even click on your page. Building awareness of the product you offer sets the primary foundation from which sales develop.

Not only can the banner ad gain the interest of viewers who are unfamiliar with your product, but it can also be used to reach out to individuals who have previously expressed interest in your work, but have simply forgotten to follow up with you (a tactic commonly referred to as retargeting). For all of these reasons, banner advertising, or “online billboarding,” is considered by many the ultimate way to build brand recognition.