For this reason, more and more companies (yes, even auto dealership competitors!) are relying on Search Engine Optimization and Marketing to distinguish their websites from the 250 million others.

Search engine rankings that drive results

When a universally beloved search engine like Google vouches for your website by placing it at the top of their results list, researchers are likely to click on your link with far less skepticism. In this way, thanks to the reliability of your endorser’s good name, the reputation of your own brand is bolstered. Relatively low-cost, SEO guarantees an increase in website traffic and produces a better ROI than regular ads.