Through Pay-Per-Click Advertising (known as PPC), business owners and advertisers place their ads on various websites, paying a fee each time the ad receives a click. It’s a simple concept -- easy to implement, easy to measure-- but one which produces fast, bountiful results. In fact, this tactic usually generates website traffic only minutes after the ad goes live.

PPC ads are considered to be cost-effective and low maintenance. Just as significantly, they give the advertiser complete creative and geographical control over the ad’s publication.